Known as one of Austin’s top shopping destinations for over 34 years, By George has long supplied local fashion lovers and visitors with a well-edited selection of designer and contemporary collections. Ranging from an array of designer styles at the Flagship location on 6th & Lamar to more contemporary collections at the sister SoCo store, stylists at both locations provide tips for holiday dressing whether you’re trying to impress at the holiday office party or going out for New Year’s Eve, they have you covered.

By George’s Flagship manager Rene Pettyjohn and SoCo manager Bethany Morgio suggest a few ways to reinvent some classic looks and create new ones just in time for those lingering holiday get-togethers and New Year’s parties.

Recycling Your Little Black Dress

Having a great LBD (little black dress) is a staple for any wardrobe, especially around the holidays, acting similar to a blank canvas. Adding a patterned jacket along with textured or colored heels and accessories can take that LBD from basic to extraordinary.